Arm & Hammer Launches a Campaign to Extend the Life

Multiple Choice

Arm & Hammer launches a campaign to extend the life of its baking soda products through improved packaging and new uses in products such as toothpaste and cat litter. These new uses of products and other modifications are generally created during the ____ phase of the product life-cycle.

A) growth
B) introduction
C) maturity
D) extension
E) decline