Stephen Murdock Realizes That He Needs a New Car, So

Multiple Choice

Stephen Murdock realizes that he needs a new car, so he has read through Consumer Reports and has visited selected dealerships to gather more information. According to the steps involved in a purchase decision, he is ready to

A) weigh the various options that have come to light.
B) make a choice.
C) acknowledge that a problem exists.
D) look for information that may include brand names and product characteristics.
E) acquire the car.