​Jerry Has Moved into the Planning Step of Marketing Research

Multiple Choice

​Jerry has moved into the planning step of marketing research. At this step of the process, he will

A) ​know what facts are needed to resolve the identified problem and what facts are available, and then make plans on how to gather needed but missing data.
B) ​state the problem clearly and accurately to determine the research issues.
C) ​draw conclusions and make recommendations based on the data collected.
D) ​investigate to develop a sharper definition of the problem and a set of tentative answers.