Multiple Choice
Why do so many CRM programs fail?
A) They are so expensive that it is hard to recover the investment
B) They take the firm away from concentrating on their key suppliers
C) Because of incompatible information and communication systems
D) Firms concentrate more on the CRM software instead of taking care of customers
Correct Answer:

Verified
Correct Answer:
Verified
Q14: The element of a CRM program involved
Q15: Users in a company can retrieve and
Q16: All of the following are required elements
Q17: Your top sales executive leaves your company
Q18: Private clouds allow corporate users to internally
Q20: Which of the following are required elements
Q21: Training managers and users in the key
Q22: A practical independent measure firms can take
Q23: Only employees who will enter CRM data
Q24: Segmenting customers on the basis of things