Multiple Choice
The online retailer Ecatalog.com has decided to send consumers of the new John Grisham book an e-mail with suggestions for books with similar themes and has also offered them a 20% discount if those suggested books were purchased.This type of marketing/promotion is an example of:
A) Target marketing
B) Segmented selling
C) Clickstream selling
D) Cross-selling
Correct Answer:
Verified
Correct Answer:
Verified
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