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    Services Marketing Interactive Approach
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    Exam 8: Setting a Price for the Service Rendered
  5. Question
    The Difference Between the Price Charged to the Service Customer
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The Difference Between the Price Charged to the Service Customer

Question 49

Question 49

Multiple Choice

The difference between the price charged to the service customer and the total (variable + allocated fixed) costs attributed to the service is called


A) contribution margin.
B) net profit.
C) the breakeven point.
D) revenue.
E) None of these.

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