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    Services Marketing Interactive Approach
  4. Exam
    Exam 8: Setting a Price for the Service Rendered
  5. Question
    Price Is a Vehicle for
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Price Is a Vehicle for

Question 32

Question 32

Multiple Choice

Price is a vehicle for


A) building relationships between services and their customers.
B) conveying quality of the service.
C) contributing to the long-term profitability of the service organization.
D) All of these.
E) None of these.

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