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  3. Study Set
    Services Marketing Interactive Approach
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    Exam 5: Designing the Service Setting
  5. Question
    COMPLETION QUESTIONS Service Setting or Servicescape
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COMPLETION QUESTIONS Service Setting or Servicescape

Question 20

Question 20

Essay

COMPLETION QUESTIONS
Service Setting or Servicescape
Frontstage
Atmospherics
Backstage
E-servicescape
Avoidance
Approach
-The _________ area of a service is concealed from the customer's view.

Correct Answer:

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