Essay
COMPLETION QUESTIONS
Culture
Outbound Service Export Strategy
Inbound Service Export Strategy
Teleservice Export Strategy
Foreign Direct Investment
Franchising
Joint Venture
Standardization
Adaptation
Language Audit
-A service organization that pursues a global strategy should conduct a _______________ to determine potential language problems when dealing with a culturally diverse customer mix.
Correct Answer:
Verified
Correct Answer:
Verified
Q20: Service organizations that use the Internet to
Q21: Technology is rapidly becoming an essential means
Q22: Recently you overheard a fellow services marketing
Q23: A standardization strategy implies that aspects of
Q24: All cultures are similar in terms of
Q26: It is more complex to export services
Q27: Most of the economies of scale an
Q28: Even though services are considered by many
Q29: There is an increasing need for global
Q30: To be successful in using the adaptation