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    Business
  3. Study Set
    Services Marketing Interactive Approach
  4. Exam
    Exam 13: Developing Marketing Strategies for Services
  5. Question
    Service Organizations Use a Product Expansion Strategy to Take Advantage
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Service Organizations Use a Product Expansion Strategy to Take Advantage

Question 50

Question 50

True/False

Service organizations use a product expansion strategy to take advantage of unarticulated opportunities.

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