Multiple Choice
Which of the following statements about a service organization's central problem is FALSE?
A) Once resolved,the central problem corrects all other minor problems.
B) The central problem must be stated in an action-oriented way.
C) The central problem must identify the service marketing tools needed to resolve it.
D) The central problem is to focus primarily on the firm and its resources.
E) The central problem must be clearly stated.
Correct Answer:
Verified
Correct Answer:
Verified
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