Multiple Choice
The _______________ strategy seeks to gain a competitive advantage by ______________.
A) Sur/petition,focusing on customer relationship management to build strong long-term customer loyalty
B) Dramatizing the Performance,effectively managing the frontstage and backstage areas,the employees,and the customers
C) Jazz Your Delivery,using modern communication and transportation technology to maintain close contact with employees and customers
D) Harnessing Technology,surpassing competition by creating value monopolies
E) Build Relationships,teaching service employees improvisational techniques to strengthen their ability to serve the customer
Correct Answer:

Verified
Correct Answer:
Verified
Q34: Which of the following service strategy steps
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Q36: COMPLETION QUESTIONS<br>Marketing Strategy<br>Environmental Scanning<br>Proactive<br>Defensive<br>Services Marketing Approach<br>Service Operations
Q37: Which of the following strategies does NOT
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Q40: Which service innovation perspective has as its
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Q42: Service marketers position their products to gain
Q43: COMPLETION QUESTIONS<br>Marketing Strategy<br>Environmental Scanning<br>Proactive<br>Defensive<br>Services Marketing Approach<br>Service Operations
Q44: Recently you conducted a seminar on marketing