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  3. Study Set
    Services Marketing Interactive Approach
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    Exam 12: Researching Service Success and Failure
  5. Question
    Focus Groups Are Helpful for Generating Useful Ideas for New
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Focus Groups Are Helpful for Generating Useful Ideas for New

Question 9

Question 9

True/False

Focus groups are helpful for generating useful ideas for new services and service improvements or to explore a service's strengths and weaknesses.

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