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    Services Marketing Interactive Approach
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    Exam 10: Building Customer Loyalty Through Service Quality
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    Customers Evaluate Services Differently from Physical Goods Because Services Tend
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Customers Evaluate Services Differently from Physical Goods Because Services Tend

Question 36

Question 36

True/False

Customers evaluate services differently from physical goods because services tend to be inherently low in search and credence qualities but high in experience qualities.

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