Multiple Choice
Which one of the following statements regarding customers' definition of quality is FALSE?
A) Conformance to specifications is not a concern for a service provider because no tangible product is produced.
B) Customers consider how well a product serves its intended purpose at a price they are willing to buy.
C) Consumers consider various aspects of quality such as value, service support, and psychological impressions.
D) Consumers may change their perception of quality.
Correct Answer:
Verified
Correct Answer:
Verified
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