Dr Qiana Is the Vice-President for a Local Grocery Chain

Multiple Choice

Dr. Qiana is the vice-president for a local grocery chain marketed toward middle-class families. However, sales have recently dipped by more than 10% and Dr. Qiana is concerned that her marketing is not reaching the people who would be best suited to shop at her store. Dr. Qiana is most interested in a(n) :

A) outcome evaluation.
B) needs evaluation.
C) process evaluation.
D) program evaluation.