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    Information Systems Study Set 2
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    Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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    The Term ______________ Refers to Allowing Advertisers to Serve Specific
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The Term ______________ Refers to Allowing Advertisers to Serve Specific

Question 61

Question 61

Short Answer

The term ______________ refers to allowing advertisers to serve specific ads to consumers who may have viewed a product page but did not buy that product. Google and other ad networks support retargeting.

Correct Answer:

verifed

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retargetin...

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