Allowing Third-Party Sellers to List Their Products on Amazon Is

Multiple Choice

Allowing third-party sellers to list their products on Amazon is controversial. Why would Amazon allow products sold by others to appear on its site?

A) Selection attracts consumers.
B) A network effect competitive advantage is created where more buyers attract more sellers, giving Amazon an advantage over any rival attempting to create a similar marketplace.
C) Although products are sold by third parties, Amazon gains valuable data on things such as customer browsing habits and sales.
D) Amazon's brand is reinforced as a first-choice shopping destination.
E) All of the above.