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Big Firms Fail to See Disruptive Innovations as a Threat

Question 18

Multiple Choice

Big firms fail to see disruptive innovations as a threat because:


A) they primarily focus on the bottom line.
B) they fail to listen to customer needs.
C) they overestimate the impact of these innovations.
D) they don't indulge in playing catch-up.
E) they concentrate only on future financial performance.

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