Startup Firms Can Struggle to Gain Lower Prices from Rivals

Multiple Choice

Startup firms can struggle to gain lower prices from rivals, but FreshDirect seems to have found several ways to gain lower supplier prices. FreshDirect buys direct from suppliers, eliminating any markup from a middleman. In addition to this, the firm employs other methods to get lower prices from suppliers. Which of the following is not a way FreshDirect helps suppliers in exchange for supplier agreement to offer it better pricing terms?

A) FreshDirect carries a greater selection of supplier products
B) FreshDirect will cobrand products from suppliers
C) FreshDirect pays suppliers faster than rivals
D) FreshDirect shares warehouse space with farmers and livestock producers
E) FreshDirect shares data on customer insights with suppliers