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International Speedway Used Data to Personalize E-Mails and Promotions to Specific

Question 25

Multiple Choice

International Speedway used data to personalize e-mails and promotions to specific fans, creating individualized campaigns delivered through consumers' preferred channels) determined by a customer's profile. This is an example of _________________.


A) Touchpoints
B) Communication
C) Promotions
D) Integrated marketing

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