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Your Textbook Described How First Choice Ski, a UK Based

Question 60

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Your textbook described how First Choice Ski, a UK based tour operator improved sales by using real-time reporting. In the highly competitive tour operator industry, profit margins are tight. Being lean and responsive is key to maintaining a profitable business. By using _______________and real-time reporting, First Choice Ski was able to monitor and quickly respond to the behaviors of visitors on its travel web site.


A) Facebook
B) Surveys
C) Yahoo! Web Analytics
D) Google Search

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