Your Textbook Described How First Choice Ski, a UK Based

Multiple Choice

Your textbook described how First Choice Ski, a UK based tour operator improved sales by using real-time reporting. First Choice Ski uses a Search Phrases Report to leverage factors driving visitors to the website, while the Internal Campaign Report helps them monitor and manage their many travel promotions providing them with the ability to make _____________________based on quantifiable, actionable, data-driven information.

A) Performance improvements
B) Web analytics
C) Lean choices
D) Data accuracy