Susan Is Attempting to Measure the Impact of Social Media

Multiple Choice

Susan is attempting to measure the impact of social media on her company's ability to reach certain objectives. She is collecting information related to these objectives like 1) increases in traffic to her company's Web site, 2) increases in request for product information, and 3) changes in the number of people who download informational brochures from the Web. Most likely, Susan is using what type of social media metrics?

A) Tool based metrics
B) Strategic metrics
C) Tactical metrics
D) ROI metrics