Ryan Is Collecting Data in an Attempt to Show How

Multiple Choice

Ryan is collecting data in an attempt to show how the company's social media activity directly influenced sales revenue. For instance, he is looking at metrics like the probability that a customer purchases a product after reading a blog post or visiting the company's Facebook page. The metrics that Ryan is using are most likely ____________________.

A) Tool based metrics
B) Strategic metrics
C) Tactical metrics
D) ROI metrics