Susan Is Attempting to Measure the Impact of Social Media

Short Answer

Susan is attempting to measure the impact of social media on her company's ability to reach certain objectives. She is collecting information related to these objectives like 1) increases in traffic to company Web site, 2) increases in request for product information, 3) changes in the number of people who download informational brochures from the Web. Susan is using __________________ social media metrics to evaluate his company's performance