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Rates for Digital Advertising Can Be Determined in a Number

Question 81

Multiple Choice

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, advertiser pays for the number of users exposed to the ad, typically expressed as cost per mille CPM) or cost per thousand CPT) . Both terms base the ad charge on how many thousands of users are exposed to the ad.


A) Click
B) Action
C) Sale
D) Impression

Correct Answer:

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