When a Customer Calls an Organization's Customer Service Center, the Service

Multiple Choice

When a customer calls an organization's customer service center, the service representative has access to a complete history of the customer's previous calls as well as a list of the services they have purchased and a customer profitability score. All of this information is up-to-date and is accessed from the company's _________________.

A) Management Information System
B) Transactional Database System
C) Active Data warehouse ADW)
D) Online Transaction Processing OLTP) System