Multiple Choice
Your textbook differentiates the terms "data", "information" and "knowledge". With regard to a customer satisfaction application for the automobile industry, which of the following is an example of a database?
A) The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.
B) The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.
C) Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.
D) Records containing numerical ratings from customer surveys completed online after each visit to a dealership.
Correct Answer:
Verified
Correct Answer:
Verified
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