Jay Garcia Is a Marketing Manager at Fire Mouth, a New

Multiple Choice

Jay Garcia is a marketing manager at Fire Mouth, a new hot sauce manufacturer. He is using his company's DSS to determine the best price for a new brand of hot sauce called "Fires of Hell". He inputs figures about his costs, price and desired profit and then checks to see what the application tells him his sales volume would need to be based on those factors. As he works on the problem, he changes his assumptions about the input factors and notes how those changes impact the predicted sales volume. Jay is conducting an) :

A) Input-Output analysis
B) Factor analysis
C) Goal seeking analysis
D) What-if-analysis