Multiple Choice
The first step in writing a sales message is to _____.
A) choose the appropriate medium of transmission
B) determine the makeup of the mailing
C) choose the most persuasive channel for the message
D) determine the central appeal for the message
E) make a careful study of the product or service
Correct Answer:
Verified
Correct Answer:
Verified
Q1: If you select a rational appeal as
Q4: When _ a proposal, one should consider
Q5: Which of the following is an example
Q6: List the steps involved in creating a
Q7: Which of the following is an example
Q9: Which of the following is a characteristic
Q9: A solicited proposal is written in response
Q55: Statements urging the readers to take action
Q56: A sales description based on factual material
Q68: Sales messages are highly susceptible to the