Phrases Such as "Do It Now" and "Act Today" Should

Multiple Choice

Phrases such as "Do it now" and "Act today" should be used to urge immediate action because _____.

A) readers prefer the commanding tone of such words
B) they emphasize the we-viewpoint
C) readers expect these words in all sales messages
D) a persuaded reader may otherwise tend to put off a purchase
E) they help readers understand how to make a purchase