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Campbell's Soup Is Making Significant Inroads into Japan's $500 Million

Question 100

Multiple Choice

Campbell's Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience. This type of consumer segmentation by Campbell's Soup is referred to as:


A) demographic.
B) occupational.
C) psychographic.
D) benefit.
E) behavioral.

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