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    Global Marketing Study Set 5
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    Exam 7: Segmentation,targeting,and Positioning
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    Consumers Shopping for High-Touch Products,such as Fine Perfume,are Generally Energized
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Consumers Shopping for High-Touch Products,such as Fine Perfume,are Generally Energized

Question 78

Question 78

Multiple Choice

Consumers shopping for high-touch products,such as fine perfume,are generally energized by ________ motives.


A) emotional
B) rational
C) both emotional and rational
D) neither emotional nor rational
E) high-tech

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