When a Marketer Understands That a Product Satisfies a Buyer's

Multiple Choice

When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response,the marketer should:

A) only target consumers in high-income countries.
B) utilize a multi-tiered targeting strategy rather than a concentrated strategy.
C) commission psychographic segmentation studies to augment demographic data.
D) create advertising that reflects a bipolar,high-tech and high-touch approach.
E) follow normal targeting strategy.