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    Global Marketing Study Set 5
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    Exam 1: Introduction to Global Marketing
  5. Question
    The Term "Polycentric" Describes Management's Belief or Assumption That Each
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The Term "Polycentric" Describes Management's Belief or Assumption That Each

Question 21

Question 21

True/False

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

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