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    Global Marketing Study Set 3
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    Exam 1: Introduction to Global Marketing
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    From the Global Marketing Perspective,the Customization of the Beatles' Records
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From the Global Marketing Perspective,the Customization of the Beatles' Records

Question 55

Question 55

Multiple Choice

From the global marketing perspective,the customization of the Beatles' records is a good example of:


A) product adaptation.
B) market penetration.
C) diversification.
D) product development.
E) marketing mix.

Correct Answer:

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