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    Global Marketing Study Set 3
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    Exam 1: Introduction to Global Marketing
  5. Question
    How Do Ethnocentric Orientations of a Company Differ from Polycentric
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How Do Ethnocentric Orientations of a Company Differ from Polycentric

Question 7

Question 7

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How do ethnocentric orientations of a company differ from polycentric orientations? Give examples of how companies react under both orientations.

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