Which Is Not a Characteristic of CRM

Multiple Choice

Which is not a characteristic of CRM?

A) CRM is an enterprisewide effort to acquire and retain profitable customers.
B) An objective of CRM is to retain all customers through excellent and personalized customer service and perks.
C) CRM focuses on building long-term,sustainable customer relationships for the purpose of increasing the company's profitability.
D) CRM is basically a simple idea,which is to treat different customers differently according to the current or potential value to the company.