There Have Been Many CRM Failures Reported in the Media

Multiple Choice

There have been many CRM failures reported in the media.Major issues relating to CRM failures include each of the following except _________.

A) Customers rejecting loyalty programs or attempts to build loyalty.
B) Failure to identify and focus on specific business problems that the CRM can solve.
C) Lack of active senior management sponsorship.
D) Trying to automate a poorly defined business process in the CRM implementation.