Multiple Choice
Belgian Godiva Chocolatier is recognized worldwide as the leader in fine chocolates.The Godiva Mobile app integrates Godiva's best selling products with the address book on a BlackBerry smartphone.Why is this integration a good strategic move for Godiva?
A) Consumers can purchase products by simply scrolling and clicking.
B) Godiva chocolates and other products are usually bought as a gift rather than for oneself.
C) Address book integration allows users to ship with just a few clicks.
D) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
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