Multiple Choice
What is the purpose of frequent purchase programs offered by airlines, supermarkets, credit card issuers, retailers, casinos, and other companies?
A) To track customers for CRM purposes
B) To build customer loyalty to improve financial performance
C) To deter customer attrition
D) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
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Q22: _ refers to the methodologies and software
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Q24: _ connect the ERP in the enterprise
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