If a Company Wanted to Learn How Customers Feel About

Multiple Choice

If a company wanted to learn how customers feel about their products,the most appropriate metric would be to track the __________.

A) number of positive vs.negative blogs posts and videos about the company and their products
B) number of visitors who arrive at its Web site from a tweet or the company's Facebook fan page
C) sales of competing and substitute products
D) number of service calls and complaint calls