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A Company's Goals Are Increased Sales and Improved Customer Loyalty

Question 24

Multiple Choice

A company's goals are increased sales and improved customer loyalty.Which of the following is correct?


A) Sales revenue is a rather easy-to-calculate quantitative metric.
B) Customer loyalty is a quantitative metric with a longer time dimension.
C) Sales revenue is a quantitative metric with a longer time dimension.
D) Customer loyalty is a qualitative metric with a shorter time dimension.

Correct Answer:

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