One Framework That Helps with Studying the Influence of Culture

Multiple Choice

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the degree of inequality that is seen as
Acceptable within the country. This dimension would best be described as:

A) power distance.
B) long-termism.
C) uncertainty avoidance.
D) individualism.
E) masculinity.