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In the Area of "Not-Invented-Here" (NIH) Syndrome, Stonewalling Attempts at Standardization

Question 27

Multiple Choice

In the area of "Not-Invented-Here" (NIH) syndrome, stonewalling attempts at standardization may come from ________________ subsidiaries/advertising
Agencies.


A) local
B) regional
C) global
D) transnational
E) multinational

Correct Answer:

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