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    Global Marketing Management Study Set 1
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    Exam 13: Global Communication Strategies
  5. Question
    Ad Campaigns That Center Around the Hard-Sell Approach (Such as Testimonials)
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Ad Campaigns That Center Around the Hard-Sell Approach (Such as Testimonials)

Question 61

Question 61

True/False

Ad campaigns that center around the hard-sell approach (such as testimonials) are
advisable for cultures with high uncertainty avoidance such as the United States.

Correct Answer:

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