A Persistent Problem Faced by International Marketers Is How to Strike

Multiple Choice

A persistent problem faced by international marketers is how to strike the balance between standardization and customization. Using international marketing
Segmentation to shed some light on this issue would be an example of which of the
Following reasons why international marketers implement international market
Segmentation?

A) country screening.
B) marketing mix policy.
C) global market research.
D) positioning strategy.
E) entry decisions.