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    Global Marketing Management Study Set 2
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    Exam 9: Competitive Analysis and Strategy
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    According to Michael Porter, One of the Major Forces Influencing
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According to Michael Porter, One of the Major Forces Influencing

Question 2

Question 2

Multiple Choice

According to Michael Porter, one of the major forces influencing competition in an industry is the threat of ________.


A) Giffen goods
B) independent goods
C) Veblen goods
D) substitute goods

Correct Answer:

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