Multiple Choice
According to Michael Porter, access-based positioning occurs when a company ________.
A) satisfies a broad set of needs of all the customers in a wide segment
B) limits its product offering in order to minimize its prices
C) uniquely or preferentially reaches a specific market
D) focuses on the cost leadership generic strategy alone
Correct Answer:
Verified
Correct Answer:
Verified
Q33: Which of the following is scarcer in
Q34: The reluctance of U.S. manufacturers to produce
Q35: A cost-focus strategy focuses on a narrow
Q36: The availability of substitute products places limits
Q37: _ are geographic concentrations of interconnected companies
Q39: Cost leadership is a sustainable source of
Q40: A country's size and location are considered
Q41: According to Michael Porter, which of the
Q42: Richard D'Aveni uses the term _ to
Q43: According to Michael Porter, the suppliers in